摘要：In Indonesia, branchless banking (BB) for lowincome
communities is a new financial channel to create
a financial system accessible to all levels of society. This
research aims to investigate how to develop BB programs
to improve the performance of households’ micro and
small enterprises (MSEs) in rural areas. The data was
collected from 97 MSEs who conducted financial
transactions at BB agents. For a case study, as many as 32
agents out of 360 BB agents in Bogor District, West Java,
Indonesia were chosen purposively from 13 sub-districts.
Then, 97 MSEs were chosen with the experience of
conducting transactions through BB agents. The study
analyzes the household economic behavior using the
model of a simultaneous structural equation, that has not
been discussed in prior literature on Branchless Banking
studies. The study has found that an increase in the value
of financial transactions and investment variables have a
positive impact with larger magnitudes on the production
and other endogenous variables than an increase of those
variables independently. However, the impact on
household savings is small. The results imply that the
development of MSEs through BB programs is not
enough by only providing the speed and ease of financial
transactions through the presence of BB agents in rural
areas that are close to local businesses. Capacity building
by increasing the investment value of micro and small
enterprises becomes a factor driving the success of BB
programs.
关键词：branchless banking; financial inclusion; household
economic behaviour; micro and small enterprise; simultaneous
equation model;
