摘要：Beer tourism attracts a growing international scholarship. As a result of
the craft beer revolution a marked shift in beer tourism research is noticeable. The
major focus is on the producers of specifically craft beer, of visits to craft beer
micro-breweries and the evolution of craft beer trails. Existing scholarship on beer
tourism and craft beer entrepreneurship is concentrated mainly in the global
North. This article examines the appearance, motivations and challenges of
entrepreneurs in craft beer in South Africa, a destination strongly associated with
wine tourism but one that is increasingly developing an economy of craft beer
tourism. The appearance of craft beer production is positioned within theoretical
debates about resource-partitioning and craft beer entrepreneurship emphasizing
the importance of passion as motivation. The results of qualitative responses from
53 craft brewery micro-entrepreneurs in South Africa show distinct parallels with
research findings reported from the global North about the passion that drives the
growth of the entrepreneurs building the craft beer industry.
关键词：beer tourism; craft beer; beer entrepreneurs; business motivations and
challenges; South Africa
