摘要:In recent years, there has been a growing interest among tourists for the
enjoyment of the natural environment. This study was designed to analyze the
motivations tourists exhibit to doing ecotourism and their influence on the intentions
to return and recommend a protected area. The empirical analysis was carried out in
the Arenal National Park and the Caño Negro National Wildlife Refuge in Costa Rica.
The sample population consisted of 213 respondents, who were obtained in situ. A
factor analysis and the multiple regression method were performed to analyze the
data obtained. The results show that there are several motivational dimensions
related to ecotourism, such as "self-development", "interpersonal relationships and
ego-defensive function", "nature", "building personal relationships", "reward" and
"escape". There is a relationship between the motivations and the intentions of
returning and recommending the site. This research will serve public institutions
and private companies to develop more efficient marketing plans.