摘要：This article departs from the premise that the immense social and
economic value that the tourism industry has in South African townships calls for a
need to encourage responsible tourism behaviour among local residents.
Responsible tourism behaviour is behaviour that seeks to minimise the negative
impacts of tourism and maximise the positive impacts on the socio-cultural,
economic, and ecological environment. Minimising the negative tourism impacts is
important since these may have implications for the future growth and
development of the tourism sector. The aim of this study was to segment residents
in a South African township by examining their attitudes and behaviour towards
responsible tourism practices. Three hundred respondents completed a selfadministered
questionnaire. A statistical analysis using paired comparison revealed
that certain behaviours of residents differ when they are at home and when they are
travelling. The results revealed that residents are aware of responsible tourism
practices such as waste reduction and the mindful use of water and electricity.
However, it is concerning to note that when travelling, residents’ use of water and
electricity differs significantly from when they are at home. This could be because
when travelling, they are not liable for the financial implications regarding the
amount of water and electricity used. This study could assist communities and different tourism organisations and associations to develop awareness campaigns
that encourage people to be more environmentally responsible when travelling.
关键词：responsible tourism; township; segmentation; behaviour; South Africa
