期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2018
卷号：9
期号：1
页码：99-110
DOI：10.18843/rwjasc/v9i1/13
出版社：Educational Research Multimedia & Publication
摘要：The online tourism industry is growing at a fast pace in India. The traditional forms of tourism are
being replaced by new form e-tourism. The internet has offered with easy and cost effective
solution to people who go for online travel bookings. E-service tourism companies need to
understand the customer requirement and meet their expectations by evaluating and improving
their website quality. The paper explores the factors of E-service quality in Indian context. The
results indicated eleven factors affecting of electronic service quality. The study found that mere
online presence was not important but providing excellent e-services on websites was essential to
retain customers.
