期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2018
卷号：9
期号：2
页码：132-139
DOI：10.18843/rwjasc/v9i2/17
出版社：Educational Research Multimedia & Publication
摘要：This paper focuses on marketing problems faced by the women SHG in the study area. The growth
in the online marketing and the trend of digital marketing demands SHG to join e-commerce to
market their products. The respondents were asked about their difficulties in the operation and
working of the SHG and the common issue was marketing of their produce. Thus, the current study
focuses on the benefits of the SHG and the problems faced by them in marketing. The paper has
also suggested a cloud-based marketing model for the SHG which can be used by the SHG to
market and sell their produce. The study also identified various difficulties in implementation of
the model and solution for the same.
关键词：Microfinance; Self Help Group; ICT; Cloud marketing; Women Empowerment;
