摘要：There is no expert in the market, but merely winners and losers. Every one
intends to make money, while it is not easy to make money in the fi nancial market.
From the long-term experience in the entire market, merely few people could take
money home, but most people put money in the market without returns. No matter
how much a person refi ne the skills, enhance the knowledge or search for more
price-related information, the presented operation performance cannot achieve
the expectation. Diff erent from general investors, winners in the market do not
study various economic data or make predictions but present graceful attitudes.
How do winners think? By discussing investors’ psychology, this study intends
to discuss the eff ect of investor anxiety on risks of investment, preference, and
investment performance. With experimental design, 360 students of department
of fi nance in universities in Liaoning are proceeded the virtual investment contest.
The research results reveal signifi cant eff ects of investor anxiety on 1.risks
of investment, 2.preference, and 3.investment performance. According to the
results, suggestions are proposed, expecting to help investors eff ectively enhance
investment performance in the fi nancial market.
关键词：investor anxiety; risks of investment; preference; investment
performance
