摘要：This research aims to demystify disruptive innovation phenomena and its
economic and societal impacts. The study is investigative in nature and highlights
the gap between the current endorsed disruptive innovation theory and the actual
impacts of the phenomena as evident in markets, industries, and societies. The
study adopts a positivism philosophical approach and deductive reasoning that
builds on secondary data from literature across multiple disciplines that have a
strong correlation with the research topic and case study analysis of fi ve marketleading
organizations that have signifi cantly impacted their respective industries.
The paper presents a comprehensive defi nition and a conceptual framework that
provides an appropriate illustration of the term disruptive innovation based on
the conceptual fi ndings. The fi ndings reveal that despite challenging mainstream
incumbents, disruptive innovation yields positive impacts on economies, consumers
and societies. The research concludes by advocating further research to empirically
test the conceptual framework and validate it through primary data and assess its
generalizability.
关键词：disruptive innovation; economic impact; societal impact; digital
disruption; customer experience;
