摘要：As they grow, companies that were once characterised as agile, innovative
and entrepreneurial, tend to become bureaucratic and slow to respond to changes
in their environments. In order to stay competitive and build competitive
advantage, managers realise that they have to rejuvenate the entrepreneurial spirit
and innovate on a sustainable basis, yet this remains a signifi cant challenge for
them. Our corporate entrepreneurship and innovation course for post-graduate
studentscultivates and understanding of entrepreneurship and innovation in
the context of established business. Its unique design, which follows a logical
progression of data collection in real-life participating organizations through
secondary and primary research, assures in-depth understanding of the factors that
shape the current organizational profi les. Students, working in teams, draw on this
data and entrepreneurship and innovation theory to develop practical corporate
entrepreneurship development plans which they present to their ‘clients’. These
plans refl ect leadership orientation represented by entrepreneurial visions and
strategies, as well as contextualised factors for control in the form of innovation
processes and tools. Finally, teams recommend a range of tactics that foster
supportive environments for entrepreneurship and innovation. In the process of
doing so, students are themselves transformed from being traditional managers to
becoming entrepreneurial managers.
