摘要：With the development of technology, the external competitive environment is
increasingly dynamic and complicated. If enterprises want to continue to develop,
it is necessary to improve their own innovation capabilities continuously, which
is crucial for enterprises to gain competitive advantage and improve performance.
In order to answer the organizational improvisation and under what organizational
conditions to drive organizational creativity, this paper makes assumptions about the
relationship among organizational creativity, improvisation ability, organizational
modularity and time pressure based on the existing theoretical review, and this paper
establishes a four-part relationship model. Starting from the theory of organizational
creation, this paper examines the impact of organizational improvisation on
organizational creativity, how learning context (experience learning) and modular
context (organizational modularity) aff ect the relationship between organizational
improvisation and organizational creativity. This paper selects 313 enterprise data
as the object to conduct questionnaire survey, uses multiple regression analysis
method, and adds the intermediary variable improvisation ability and adjustment
variable time pressure. This paper empirically tests the eff ects of two variables in
organizational creativity and strategic change through a large sample survey, using
multiple regression models for empirical testing. The results of the study indicate
that organizational improvisation is positively aff ecting organizational creativity.
Empirical learning positively regulates the relationship between organizational
improvisation and organizational creativity, while organizational modularity
negatively regulates the relationship between organizational improvisation and
organizational creativity.
