期刊名称：Lecture Notes in Engineering and Computer Science
印刷版ISSN：2078-0958
电子版ISSN：2078-0966
出版年度：2018
卷号：2233&2234
页码：369-373
出版社：Newswood and International Association of Engineers
摘要：—The focus of this paper is on clickbaiting, the
practice of using clickbaits to lure users into clicking. Drawing
from the literature on information processing, this paper
argues that individuals’ intention to click clickbaits can be
predicted as a function of users’ considerations, which can be
conceptualized as cognitive, affective and pragmatic. Hence,
the objective of this paper is to investigate how the three
considerations for clicking are associated with intention to
click clickbaits. This paper specifically studied the behavior of
healthcare personnel while considering health and non-health
clickbaits. Data came from 96 healthcare personnel including
doctors, nurses, allied healthcare professionals, and medical
students in clinical posting from a public hospital in Singapore.
Data analysis was done using a hierarchical moderated
multiple regression. The topic of clickbaits was the moderator.
The results indicated that all the three considerations were
significantly related to intention to click. Interestingly,
cognitive consideration showed a weaker correlation with
intention to click health clickbaits vis-à-vis non-health
clickbaits.
关键词：Clickbaits; fake news; health; intention to
click
