摘要：The purpose of this study is to analyze the foreign tourist’s attitude to the elements of the tourist
development in Medan. The sample size includes 80 foreign tourists who visited the tourist objects
in Medan, Indonesia. A Multi-attribute Attitude Model (MAM) is used to measure the consumer’s
attitude. There are 10 (ten) attributes that form the elements of the development of the tourism in
Medan, including tourist object in Medan, the attraction of tourist object, the road conditions, the
telephone network, means of transportation, the hotel service, the system of transport stripe, the
security system, the hospitality of the society and the cleanliness of environment. The results show
that the hospitality of the society in Medan maintained the highest value (16.38) while the road
represented the lowest value (-0.47). The results help the government of Medan in making policy
about tourism and preparing the steps of tourism development.
关键词：Attitude;Tourist;Developing of Tourism;Multiattribute Attitude Model;(MAM)
