摘要：This paper investigates the influence of total quality management (TQM) on export performance
of manufacturing sector of Pakistani’s Small and Medium Enterprises (SMEs). The data was collected
from manufacturing SMEs participating in exports and three hundred sixty-four (364) responses
were received and further used for statistical analysis. The statistical SEM analysis was
evaluated through Smart PLS-3. The results of the study show that TQM had an influential role in
SMEs’ export performance. Firms with the higher-level implementation of TQM will be more
successful in the international market and can achieve better export performance. Thus, the study
reveals that TQM is a valuable and dynamic intangible resource which can increase the SME export
performance. The study presented the relationship between TQM and SME export performance
and provided some insights for the practitioners and the researchers. In other words, practitioners
and researchers will be able to make a better decision about the implementation of TQM.
Furthermore, the current study contributed to the literature of TQM and SME export performance,
empirically. The absence of TQM can affect the firm performance in the international market.
