摘要:The objective of this research is to determine the factors that can effectively predict the adoption
of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLSSEM.
While majority of previous studies revealed negative relationship between perceived risk
and system usage, the result of this study however indicated a positive relationship with mobile
commerce adoption especially with the incorporation of perceived fun that tends to make mobile
commerce platforms to be enjoyable. The study provides further insights into how perceived risk
and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies
that can be used to improve the platform while marketability of mobile commerce can be
enhanced.