摘要：Teamwork, for competitive advantage, involving techno-socio-cultural aspects of organizations
for engineering developments, is gaining importance rather rapidly due to advent of globalization.
The purpose of this study is to identify the importance of teamwork culture for new product development
(NPD) success through enriching the NPD team’s capability in Indian manufacturing industries.
It accumulates the teamwork culture dynamics and practices, their interrelationships and
their combined impact on NPD team’s capability in terms of technological developments for NPD
success. This practical analysis collects primary data from 263 design and development experts
from Indian engineering manufacturing companies. Structural equation modeling (SEM) approach
is applied to investigate the interrelationship among associated variables of teamwork culture and
NPD team’s capability for NPD success. Concurrent engineering team (CET), communication infrastructure
(CI), system integration (SI) and result orientation (RO) have been recognized as allied
factors of teamwork culture. Successful adoption of associated variables ensures NPD success
through influencing NPD team’s capability which in turn articulated by technological developments.
The realization of combined impact of teamwork and its allied variables escalates technological
developments which in turn enriches NPD team’s capability assuring organizational success.
The result indicates that both CI and SI support CET for accelerating NPD team’s capability
through technological developments. Besides, CET motivates innovation orientation most precisely
referred as RO for escalating NPD team’s capability through technological developments
for innovation.
