摘要：Over the years, substantial efforts have been given for exploring the halal concepts particularly, in
the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the
majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively,
only few studies were found in the area of pertaining to Muslims’ purchase behavior of
halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to
bridge this gap in the existing literature. Therefore, this study gives some new insights to the current
body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study
demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships
with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the
findings would be helpful for generating future researches and offering supplementary resources,
especially in the Malaysian context.
