摘要：This study focuses on the relationship between perceived corporate reputation and employee’s positive
word of mouth intentions with the mediating role of trust in the manager. In addition, the study
examines the moderating effect of value congruence between perceived corporate reputation and
positive word of mouth behavior. The descriptive approach is applied and to test the research
model; a quantitative questionnaire-based survey is used. The survey data are collected from 562
employees across multiple private small and medium-sized enterprises and sectors operating in
North Cyprus by using convenience sampling method. In order to test the conceptual framework
partial least square (PLS), is used. Some empirical indicators are conducted by using PLS-SEM to
examine the reliability and the validity of the study. On analyzing the result, it is observed that the
trust in managers partially mediates the relationship between perceived corporate reputation and
positive word of mouth behavior. The results proved that perceived positive corporate reputation
encourages positive word of mouth intentions. The current study fills the gap by analyzing the
combined impact of corporate reputation and trust in a manager from the employees' perspective.
The results lead to theoretical and managerial implications related to strategic management.
关键词：Perceived Corporate Reputation;Positive Word of Mouth;Trust in Manager;Value Congruence
