摘要：The aim of the present study is to find the relative importance of factors influencing the students’
decisions to adopt Massive Open Online Courses (MOOCs). Eight sub-factors categorized under
three main factors namely “benefits of MOOCs”, “MOOCs features” and “social recognition”, are
considered for prioritization. The analytic hierarchy process (AHP) methodology is also employed
to prioritize the factors. The primary data pertaining to pair-wise comparisons of various factors
and sub-factors have been obtained from 250 students by using convenience sampling. The results
indicate that academic recognition, followed by openness, autonomy and cost effectiveness of
MOOCs are the most important aspects which students consider while deciding to learn through
MOOCs.
关键词：Massive Open Online Courses;(MOOCs);Analytic Hierarchy Process;(AHP);Prioritization
