期刊名称:Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN:1584-0409
出版年度:2019
期号:2
页码:1-6
出版社:Dunarea de Jos University of Galati
摘要:The present paper aims at exploring the role CSR plays in developing and strengthening
social identity of Romanian entrepreneurs. The study focuses on identifying the main
elements that influence the Romanian entrepreneur’s social profile. Research has shown
positive effects if entrepreneurs are concerned with the creating and developing social
identity. The results of the present study provide new insights into the impact of social
identity on business practice as a distinctive element that can influence the company’s
position in the market.
关键词:Entrepreneurship; Social identity;
Social imprint; Corporate social
responsibility (CSR)