期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2019
期号：2
页码：1-10
出版社：Dunarea de Jos University of Galati
摘要：Machine learning (ML) is quickly emerging as a new discipline and resembles to be an
attractive alternative to statistical methods in various industries. An appreciation of the
possible applications of ML in digital marketing and eCommerce will be proposed in this
article. The authors will examine qualitative determinant factors on brand logos and
correlations on companies income, with profit, the number of employees, images and
number of product images on eCommerce homepage. 1420 Romanian companies were
analyzed in this research in order to identify specific factors that determines the success of
an eCommerce business.
关键词：eCommerce; digital marketing;
machine learning; computer vision;
google vision; marketing
intelligence
