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  • 标题:Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania
  • 本地全文:下载
  • 作者:Vasile Herman, Grigore ; Camelia Ilieș, Dorina ; Dumbravă, Răzvan
  • 期刊名称:Études caribeénnes
  • 印刷版ISSN:1779-0980
  • 电子版ISSN:1961-859X
  • 出版年度:2019
  • 期号:43-44
  • 页码:1-13
  • DOI:10.4000/etudescaribeennes.16642
  • 出版社:Université Antilles-Guyane
  • 摘要:Tourist Information and Promotion Centers are specialized structures with well-established roles and functions (according to the romanian legislation in force), which operate under the local and county councils (The Ministry Order 1096, 2008). They represent the interface between tourist demand and supply, respectively among tourists and the tourist destination area, with the aim of creating and fortifying the image of the destination (Chaşovschi et al. , 2016; Herman et al. , 2018).
  • 其他摘要:The present study aims to create and implement a methodology for the quantification of the functions performed by the tourist information and promotion centers in the creation of the tourist destination image. This desideratum comes from the need for a judicious allocation of the resources needed for the building and operation of such structures in close correlation with the need for their implementation taking into account the spatial distribution. Thus, starting from 10 defining indicators (10 attributions), a quantification model of the National Tourist Information and Pomotion Centre (TIPC) role was made on four value levels (insignificant, minor, medium and major), a model that was then applied to all NTIPCs respondents in Romania. According to the methodology developed in the present study, on a general level, it is clear that NTIPCs have a minor role in creating and promoting the image of tourist destination, while at the particular level, there is a relatively similar situation, with the existence of particularities defining them, which are detached from the analysis of each tourist information and promotion center.
  • 关键词:destination; évaluation; promotion; méthodologie; images↓destino; promoción; imágenes; metodología; evaluación
  • 其他关键词:destination; evaluation; promotion; methodology; images
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