摘要:This study aimed to determine the characteristics of catfish food stalls, to analyze the gap between consumer perceptions and expectations, to analyze the level of satisfaction of catfish food stalls for logistics services, and to understand the service attributes of catfish suppliers considered important by consumers. Components of service quality were analyzed based on nine dimensions of logistics service quality. The methods used for analyzing service quality in this study was GAP, CSI, and IPA. The order amount was mostly above 6 kg, amounting 43% of the total catfish orders. The overall gap value of the variables was 0.293. The CSI value was 84.49% which means that consumers were very satisfied with the supplier’s performance. There were 5 attributes in the quadrant with a very high level of importance, but the performance was still low.
其他摘要:This study aimed to determine the characteristics of catfish food stalls, to analyze the gap between consumer perceptions and expectations, to analyze the level of satisfaction of catfish food stalls for logistics services, and to understand the service attributes of catfish suppliers considered important by consumers. Components of service quality were analyzed based on nine dimensions of logistics service quality. The methods used for analyzing service quality in this study was GAP, CSI, and IPA. The order amount was mostly above 6 kg, amounting 43% of the total catfish orders. The overall gap value of the variables was 0.293. The CSI value was 84.49% which means that consumers were very satisfied with the supplier’s performance. There were 5 attributes in the quadrant with a very high level of importance, but the performance was still low.