首页    期刊浏览 2025年02月22日 星期六
登录注册

文章基本信息

  • 标题:Knowing the past, seeing the future - an exploratory study on the viability of retail patronage models based on revealed behaviour
  • 本地全文:下载
  • 作者:Heli Marjanen ; Meri Malmari ; Janne Engblom
  • 期刊名称:Urban, Planning and Transport Research: An Open Access Journal
  • 电子版ISSN:2165-0020
  • 出版年度:2020
  • 卷号:8
  • 期号:1
  • 页码:1-28
  • DOI:10.1080/21650020.2020.1713209
  • 出版社:Taylor and Francis Ltd
  • 摘要:Understanding the viability and impact of out-of-town shopping centres is of equal importance for property developers, retailers, and city planners. In the current study, we aim to model and predict behavioural loyalty (operationalised as relative shopping frequencies, RSF) for an existing out-of-town shopping centre. Two separate sets of quantile regression models, one consisting of demographic independents and the other behavioural independents, were constructed. Two datasets, sampled in 2006 and 2011, enabled evaluation of the predictive power of our models and independents. To compare the performance of our explanatory variables over time, models with interaction were used. The results indicate that in the short-run (5–15 years), forecasts based on the current retail provision and consumer demographics together with information on proposed retail agglomerations in the area are likely to give sufficient information about the future viability of a shopping centre.
  • 关键词:Retail patronage ; out-of-town shopping centres ; urban planning ; quantile regression ; ratio method ; impact studies
国家哲学社会科学文献中心版权所有