出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：The issue of regional development is among the most serious problems of contemporary Slovak society. Slovakia is characterized by significant regional differences, so this issue gets to the forefront not only in the plane of politics and the search for possible solutions, but also as a professional problem. This problem cannot be solved only by mobilizing local resources. Neither government subsidies cannot raise lagging regions to the desired level. Not many region in Slovakia, which may develop without direct foreign investment. It is the result of centrally planned economy with whom faced virtually all transition countries. These are primary reasons, for which demand for foreign direct investment (FDI) far exceeds supply. Mentioned problem was discussed in work. The objective is based on theoretical and practical knowledge recommend further development opportunities of the region, summarize all factors, that are active in the process of regional development, specifically the determining of regional marketing objectives, which can only be achieved by using marketing tools.
