出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：The article analyses and gives ground for the mechanism of improvement of processes of the strategic management of integrated entities on the basis of realization of their potential, which allowed to develop guidelines and practical suggestions for rational planning, organization, control and regulation of strategic management of integrated entity. The authors studied and completed the conceptual framework of strategic management of development of integrated entities; the classification of types of corporations is formed; the model of balanced corporate management of integrated entities on the basis of realization of their potential is offered.
关键词：strategic management;integrated entity;competitive strategies;potential of integrated entity;model of balanced corporate management.
