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  • 标题:Social Networks Addiction: Could Social Advertising Help?
  • 本地全文:下载
  • 作者:Maria A. Mitina ; Elena G. Popkova ; Lilia V. Ermolina
  • 期刊名称:Mediterranean Journal of Social Sciences
  • 电子版ISSN:2039-2117
  • 出版年度:2015
  • 卷号:6
  • 期号:3 S6
  • 页码:177-184
  • DOI:10.5901/mjss.2015.v6n3s6p177
  • 出版社:Mediterranean Center of Social and Educational Research (MCSER)
  • 摘要:With the development of modern technologies, society continues facing new problems which are reflected in the products of social advertising. One of these problems which draws more and more attention of the society is an issue of social networks addiction. However, the results of the recent research and analysis of advertising content, devoted to the topic, showed that specialists and professionals pay comparatively little attention to this issue, in spite of its popularity and topicality. The conclusions of this work may provide a direction for the further research.
  • 关键词:social advertising;social networks addiction;social networks functions;virtual communication;Facebook Addiction Disorder.
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