出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：Purpose: The economic liberalization and globalization have brought a fervent environment for the common and small investors who are willing to participate in the various investment avenues available in India. There are large number of small investors, who have the ability to save and make an investment in share market, gold, real estate, insurance and post office. In recent years, numerous researches have been conducted on investors’ perception towards various investment from various perspectives. From a survey on investment literatures of equity, insurance, and mutual fund perspective, there are some studies based on the investment on various avenues made by researchers. However, the investors’ perception towards various investment avenues in Vellore city, Tamil Nadu and India is yet to be explored. This article is therefore timely and fills the gap in investment avenues literature. Furthermore, by pooling small amounts of money into a single investment value, individual investors are able to participate in investment strategies that would have otherwise been financially unfeasible. The Indian investment industry is witnessing a rapid growth as a result of infrastructural development, manufacturing and service sector, in personal financial assets and rise in foreign participation. With the growing risk appetite, rising income, and increasing awareness. Mutual funds and shares are becoming a preferred investment vehicles like bank fixed deposits and post office savings that are considered safe. The present empirical study is an attempt to examine the investors’ perception towards various investment avenues in Vellore city, Tamil Nadu, India. Design/Methodology/Approach: Primary data using convenient sampling through questionnaire and interview method as well as secondary data from wide range of literature from various journal publications had been utilized. Frequency distribution, percentage analysis, Mann Whitney and Kruskal-Wallis Test were used to test the objectives of the study. In order to test the reliability of the scale, the researchers applied Cronbach’s Alpha (CFA) to measure the internal consistency of the variables. Findings: The findings of the study on investors’ perception towards various investment avenues emphasized that the aged and high income investors prefer to invest only in post office and bank deposits for safety investment reason. Originality/Value: An Empirical Analysis on Investors’ perception towards various investment avenues in Vellore city, Tamil Nadu and India is the original work of the authors.
关键词：Investors perception;Investment avenues and pattern;decision making;risk factor
