出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：The aim of the paper was to define specific aspects of e-commerce subjects in Visegrad group countries according to their customers. The paper summarized the current state of e-business and e-commerce issue in the Czech Republic, Hungary, Poland and Slovakia. The study contained data obtained from the data analysis of 5,228,127 evaluations of 9,260 e-shops. The main focus was given to customer’s overall degree of willingness to recommend an e-shop in relation to quality of communication with a customer. The contribution of the study lies in the revelations of the links between customer behavior and communication quality of e-commerce subjects and last but not least, in a better understanding of customer needs.
