出版社：Mediterranean Center of Social and Educational Research (MCSER)
摘要：The study aims to investigate the acceptability of e-learning courses for professional qualification offered by the Institute of Bankers Pakistan (IBP). The study is empirical in nature and has utilized data by 172 respondents received through online survey method technique. Technology Acceptance Model (TAM) is used to investigate the acceptance of e-learning. Descriptive statistics, correlation and regression analysis are used to reach the final analysis. Cronbach Alfa is used to measure the reliability of the survey. Research finding indicate promising prospects for introducing e-learning based courses. Learning style and age indicates positive association with Perceived Ease of Use whereas learning style alone is positively correlated with Perceived Usefulness.
关键词：e-learning;Technology Acceptance Model (TAM);banking sector;Service Sector
