期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2020
卷号：10
期号：3
页码：689-697
DOI：10.4236/ajibm.2020.103046
出版社：Scientific Research Publishing
摘要：This article reviews the related literature on the impact of reference points on newsvendor behavior decision-making, including two parts: related research on reference effects and research on newsvendor behavior decision-making. Research shows that decision makers are affected by reference points when making decisions, such as status quo (SQ), minimum requirement (MR), and goal (G). At the same time, in the inventory management scenario, decision biases can occur due to the existence of reference points. In addition, each reference point has different influences on the behavior decision of the newsvendor..
