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  • 标题:Promoting Entrepreneurship Using Behavioral Intervention in Association with “Tripoli Entrepreneurs Club”
  • 本地全文:下载
  • 作者:Riad Makdissi ; Zouhour El-Abiad ; Mabelle Moucachar
  • 期刊名称:Open Journal of Business and Management
  • 印刷版ISSN:2329-3284
  • 电子版ISSN:2329-3292
  • 出版年度:2020
  • 卷号:8
  • 期号:2
  • 页码:517-531
  • DOI:10.4236/ojbm.2020.82031
  • 出版社:Scientific Research Publishing
  • 摘要:“Entrepreneurs are not born, but made” [1]. Made by dedication, effort, work and time. We work on ourselves in order to improve and realize our dreams and purposes. The aim of this study is to promote the spirit and education of Entrepreneurship. Tripoli Entrepreneurs Club reaches out to different audiences, organizes workshops, events and meetups to train people to become successful entrepreneurs. From idea generation, until implementation and collection of profit, this pre-accelerator program helps you find your business idea, work towards it and achieve it! A major problem diagnosed where 50% to 70% of the people who register to these workshops do not attend. Behavioral interventions that put our actions, decisions and behaviors on the right track, search to maximize our utilities far away from our biases, heuristics and mind deviations. Registering and attending the workshop was our precise objective, using Nudging as a solution to encourage people who registered to attend. Nudging experiment is done using the randomized control treatment trial that consists of dividing the total sample size into two equal groups: treatment group who received the nudge (behavioral intervention), and the control group did not receive anything [2]. A descriptive analysis showed a little improvement in the attendance when comparing the treatment group with the control. The statistical analysis conducted, p-value calculated, and the results were that no significant difference exists between the control and the treatment group, in other words, the nudge was not very effective. We should always try to understand the limitations of our experiment that can be various, build another and test new nudges and hypotheses.
  • 关键词:Nudging;Behaviors;Actions;Behavioral Finance;Behavioral Economics;Psychology;Entrepreneurship;Rationality
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