摘要：Rapid pace advancement in mobile technologies and huge penetration of smartphone devices have changed dynamics for the way we approach research and collect data. The use of social media defines an era where billions of users exposes themselves to online social settings and built their network. Social network has the capacity to impact our lives and has opened up new opportunities and possibilities that were not feasible earlier. This research targets the emergent area of group purchasing, social marketing and target advertising. Social marketing will enhance the market understanding by learning what people want rather than trying to persuade them to buy what they happen to be offering. This aim of this research is to investigate how the social marketing paradigm works, involve students in the research experiments to educate and train them regarding latest technologies involved, and identifying the approach to do it the right way. The proposed research presents a conceptual framework to design and develop the smart solutions to capture group purchase behavior. It will implement android app dubbed as SONET (Social contact network) to conduct research experiments and interacts with targeted users to ascertain target advertising. This app focuses on i) user’s privacy, ii) periodical data capturing and iii) user’s localization. In addition, questionnaire was be used in research experiments to gather qualitative and quantitative data including i) SONET app captures consistent data over time for 4 weeks and helps to build the dynamic datasets of physical contact network ii) Conducted online Survey to gather quantitative data using Social Network Services. Based on the collected qualitative and quantitative data, analysis will measure and identify the degree of point, control independence and user centrality..
其他摘要：In today’s time, use of social media defines an era where billions of users, everyday uses the power of social media to get empowered. It has the capacity to impact our lives and has opened a new opportunities and possibilities that were not possible. Social networks are fundamentally social tools in which people are constantly observing and growing their social network, most social network media depict growth using the degree of point definition, control and independence. Centrality can also indicate which members are the most useful or well-connected and therefore the best information resources. This research targets the emerging area of group purchasing, social marketing and target advertising. Social marketing will enhance the market understanding by learning what people want and need rather than trying to persuade them to buy what they happen to be offering. This aim of this research is to investigate how the social marketing paradigm works, involve students in the research experiments to educate and train them regarding latest technologies involved, and identifying the approach to do it right. The proposed research successfully implemented android app dubbed as SONET to conduct research experiments and interacted with targeted users. This app focuses on i) user’s privacy related issues, ii) periodical data capturing and iii) user’s localization. Couple of research methods are used in research experiments to conduct qualitative and quantitative data including i) SONET app captures consistent data over time for 4 weeks and helps to build the dynamic datasets of social contact network ii) Conducted online Survey to gather quantitative data from SNS users.
关键词：Social Network; Group behaviour; Target advertising; Mobile computing; Social marketing; Social network service.
