期刊名称：International Journal of Managing Information Technology
印刷版ISSN：0975-5926
电子版ISSN：0975-5586
出版年度：2019
卷号：11
期号：1
页码：1-19
DOI：10.5121/ijmit.2019.11102
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：Amazon was the worldâs top R&D firm in 2017. Its R&D investment was double that of 2015, quintuple that of 2012, and tenfold that of 2011. It deploys a unique R&D model as conducting âOroutine or periodic alternationsâ and âOsignificant improvementâ simultaneously. Since traditionally the former is classified as non-R&D, Amazonâs rapid and notable increase has raised the question of a new R&D definition in the digital economy. By means of an empirical analysis of the Amazonâs R&D model, this paper attempted to provide a convincing answer to this question. Amazon has invested considerable resources in extremely innovative business areas, which has developed its assimilation capacity. In parallel with such forefront innovation, Amazon is endeavoring to absorb soft innovation resources from external markets and assimilate them into its business model. This then transforms âOroutine or periodic alternationsâ into âOsignificant improvementâ, leading to the company becoming the worldâs top R&D firm. Such an endeavor has triggered a new concept of R&D in neo open innovation and revealed the significance of a transformation of the R&D concept in the digital economy..
关键词：R&D; neo open innovation; Amazon; transformation; technology and content
