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  • 标题:The Potential of Capsule Hotel Service in Semarang
  • 本地全文:下载
  • 作者:Diena Mutiara Lemy ; Elisabeth Heidi
  • 期刊名称:E-J. of Tourism
  • 印刷版ISSN:2541-0857
  • 电子版ISSN:2407-392X
  • 出版年度:2019
  • 卷号:6
  • 期号:2
  • 页码:196-209
  • DOI:10.24922/eot.v6i2.49944
  • 出版社:E-J. of Tourism
  • 摘要:In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect..
  • 其他摘要:In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect.
  • 关键词:hospitality industry; culinary; service marketing mix
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