出版社：University of Bucharest and Nicolae Titulescu University
摘要：In crisis situations, the competitiveness of transnational companies becomes a particularlycomplex concept, due to the fact that said business entities are continuously moving within thecontext of internationalization and increasing use of global strategies. Given the current economiccontext, one cannot merely assess the competitiveness level of any given transnational company froma static standpoint, depending on the turnover, sales volume or number of employees of saidcompany, but such assessment needs to be made from a dynamic standpoint, in close connection withthe internal and international business environment in which that company carries out its activity.
