出版社：Department of Theatre, Film and Television Studies, University of Wales
摘要：This article presents the theoretical background of mixed method research design and its relevance for audience research through the presentation of a mixed method based study. Following Lieberman (2005) my research design is a nested analysis where mixing large-N analysis (LNA) and small-N analysis (SNA) has been used. The purpose of the empirical research was to look at the individual acceptance of media technology innovation in case of television audiences, and exploring the changes in video content consumption and attitudes towards television and recording technology.
关键词：mixed method research; nested analysis; audience research; video content consumption; digital video recorder; television.
