期刊名称：International Journal of Business and Management Studies
电子版ISSN：1309-8047
出版年度：2017
卷号：9
期号：2
页码：167-183
出版社：Social Sciences Research Society
摘要：There is growing evidence globally that the majority of attendees’ atcarnival events complain about the service quality with regard tomanagement, planning and organisation of facilities utilised at theseevents. South Africa is no exception and the complaints include theenvironment, security, client services, parking space, foodaccessibility and cultural activities. However, there is a lack ofevidence in studies examining this issue, especially in developingcountries like South Africa. Hence, the purpose of the study is toexplore attendees’ perceptions of the quality of services provided atthe Vaal River Carnival in South Africa. Considering the situationalfactors and the event environment, a non-probability samplingprocedure was adopted. In this regard, a cross-sectional surveyapproach for collecting data from a conveniently selected sample of335 attendees at the festival was undertaken. An exploratory factorprocedure revealed seven factors namely facility access, location,food service, information, visitors interaction, valence andentertainment dimensions of carnival service quality construct. Forpractitioners and academics, the study presents a list of factors theymay wish to consider in attempting to generate a greater degree ofservice quality among carnival settings..
