期刊名称:Arabian Journal of Business and Management Review
电子版ISSN:2223-5833
出版年度:2019
卷号:8
期号:4
页码:22-31
出版社:Sohar University, Oman and American University of Kuwait
摘要:Previous studies in Pakistan hardly focus to empirically and theoretically evaluate the penetration of micro insurance in life insurance sector. Hardly there is any concurred model of microinsurance at present in Pakistan. This makes definite measurement of quantities of microinsurance policyholders completely troublesome. The rationale for the research is to drive suggestions for microinsurance in Pakistan through empirical analysis keeping in mind the end goal to deal with benefits for customers and also microinsurance plans by assessing level of supportability of microinsurance products. The technique used in this research is quantitative procedure and literature review depends on existing researches on microinsurance domain. The critical significance of the research is to dissect execution and advantages of microinsurance segment for low salary clients and its positive effect on insurance firm’s business and also its suggestions in developing business sector of insurance protection. Variables used in the study are product sustainability, banking channel, Pool fund management, Awareness of Microinsurance..
关键词:Microinsurance; Protection; Product sustainability; Banking Channels; Pool Fund Management; Awareness of Microinsurance