出版社：Faculdad de Ciencias Económicas, Universidad de Buenos Aires
摘要：This study focuses on the construction, attribute classification, and performance assessment of the layout design and labeling indices for high-priced restaurants’ multi-page menus. Based on the indices, we design customer questionnaires and use an importance-performance analysis grid to assess the performance of the indices, presenting that most indices’ execution is below customers’ expectations. Moreover, we employ the Kano model to identify the classification attributes of the indices, including 2 Attractive quality indices, 6 Must-be quality indices, and 16 One-dimensional quality indices, and finally determine 5 key indices. Lastly, this study provides suggestions on designing the menu layout.
关键词：Menu; layout design and labeling; importance-performance analysis; Kano two-dimension quality model
