期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2020
卷号：11
期号：1
页码：524-535
出版社：Science and Information Society (SAI)
摘要：Smart city is synchronized with digital environment and its transportation system is vitalized with RFID sensors, Internet of Things (IoT) and Artificial Intelligence. However, without user’s behavioral assessment of technology, the ultimate usefulness of smart mobility cannot be achieved. This paper aims to formulate the research framework for prediction of antecedents of smart mobility by using SEM-Neural hybrid approach towards preliminary data analysis. This research undertook smart mobility service adoption in Malaysia as study perspective and applied the Technology Acceptance Model (TAM) as theoretical basis. An extended TAM model was hypothesized with five external factors (digital dexterity, IoT service quality, intrusiveness concerns, social electronic word of mouth and subjective norm). The data was collected through a pilot survey in Klang Valley, Malaysia. Then responses were analyzed for reliability, validity and accuracy of model. Finally, the causal relationship was explained by Structural Equation Modeling (SEM) and Artificial Neural Networking (ANN). The paper will share better understanding of road technology acceptance to all stakeholders to refine, revise and update their policies. The proposed framework will suggest a broader approach to investigate individual-level technology acceptance.
关键词：Smart Mobility; Internet of Things (IoT); Radio-Frequency Identification (RFID); Neural Networks; Technology Acceptance Model (TAM)
