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文章基本信息

  • 标题:GAMIFICACIÓN Y MOTIVACIÓN: NUEVAS HERRAMIENTAS PARA LA CAPTACIÓN DE TALENTO
  • 本地全文:下载
  • 作者:Sara Catalán Gil
  • 期刊名称:UCJC Business and Society Review
  • 电子版ISSN:2659-3270
  • 出版年度:2019
  • 卷号:16
  • 期号:3
  • 页码:146-179
  • DOI:10.3232/UBR.2019.V16.N3.04
  • 出版社:Universidad Camilo José Cela
  • 其他摘要:Despite the increasing number of organisations that use gamified tools to attract talent, few studies have analysed this phenomenon. Therefore, this study analyses the reactions of 239 candidates who participated in a real process of recruitment of talent based on a simulation game. The results show under which conditions gamified tools for talent recruitment favour candidates’ motivation in the recruiting process. Likewise, results confirm that the higher their motivation, the more favourable their perceptions about the selection process and the organisation itself.
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