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  • 标题:RELACIÓN ENTRE RESULTADOS LOGÍSTICOS Y DE MARKETING EN LA CADENA DE SUMINISTRO. DIFERENTES CAMINOS PARA FABRICANTES Y DISTRIBUIDORES
  • 本地全文:下载
  • 作者:Teresa Vallet-Bellmunt ; Pilar Rivera-Torres
  • 期刊名称:UCJC Business and Society Review
  • 电子版ISSN:2659-3270
  • 出版年度:2018
  • 卷号:15
  • 期号:4
  • 页码:90-135
  • DOI:10.3232/UBR.2018.V15.N4.03
  • 出版社:Universidad Camilo José Cela
  • 其他摘要:The aim of this paper is to study the relationships between Marketing and Logistics Performance in a context of inter-organisational integration to search for differences between Manufacturers and Distributors. The information has been provided by 450 companies in the Spanish construction materials sector. The results obtained show the importance of the Logistics Service as an instrument to improve the Relational Performance of the integrated company and the different paths that Manufacturers and Distributors take to increase short- and long-term Marketing Performance.
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