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文章基本信息

  • 标题:STRATEGIES FOR CORPORATE VOLUNTEER PROGRAMS
  • 本地全文:下载
  • 作者:Pablo Gómez Santos ; José Luis Fernández Fernández
  • 期刊名称:UCJC Business and Society Review
  • 电子版ISSN:2659-3270
  • 出版年度:2017
  • 期号:55
  • 页码:34-63
  • DOI:10.3232/UBR.2017.V14.N3.02
  • 出版社:Universidad Camilo José Cela
  • 其他摘要:The objective of this research is to study the strategies to implement Corporate Volunteer programs effectively based on the motivations that guide employees to participate in this type of programs. The lack of knowledge about the most effective policies and strategies may be behind the low participation quotas that companies have in their Corporate Volunteering Programs. We carried out a qualitative empirical study in Spain to define a model that incorporates these policies and strategic axes, starting from the motivations and determinants of employee participation in Corporate Volunteer programs.
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