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  • 标题:The elements of political communication on Facebook
  • 本地全文:下载
  • 作者:Tanase Tasente
  • 期刊名称:Technium Social Sciences Journal
  • 电子版ISSN:2668-7798
  • 出版年度:2020
  • 卷号:4
  • 期号:1
  • 页码:50-54
  • 出版社:Technium Science
  • 摘要:In its role as a tool that facilitates participation, Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time, Facebook offers new means of receiving the audience, characterized by a targeting of the very good target audience. The Facebook page of a political party facilitates interaction and political participation, making possible a two-way communication model and facilitating increased political participation of public opinion. The platform is not mediated and has no boundaries as traditional media has, which means that parties have direct access to more people than ever. Moreover, it is also noted that, on Facebook, the political message does not go through the editorial policy filters as it happens in traditional media and is used as a powerful interaction tool with the target audience or even with a public not ever considered by the political communication strategies.
  • 其他摘要:In its role as a tool that facilitates participation, Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time, Facebook offers new means of receiving the audience, characterized by a targeting of the very good target audience. The Facebook page of a political party facilitates interaction and political participation, making possible a two-way communication model and facilitating increased political participation of public opinion. The platform is not mediated and has no boundaries as traditional media has, which means that parties have direct access to more people than ever. Moreover, it is also noted that, on Facebook, the political message does not go through the editorial policy filters as it happens in traditional media and is used as a powerful interaction tool with the target audience or even with a public not ever considered by the political communication strategies.
  • 关键词:political actors; reputation management; online voters; engagement rate; interaction
  • 其他关键词:political actors; reputation management; online voters; engagement rate; interaction
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