摘要：This research is motivated by the phenomenon of young people with an attached coffee shop . This research is intended to find out and analyze consumer behavior factors in making purchasing decisions at Coffee Break State University of Surabaya (Unesa). This study uses qualitative research that takes the phenomenology case that occurs among young people, namely students. This study uses triangulation methods and informants from the study amounted to 5 people using purposive sampling. From the results of the study found that each informant has a different opinion and basis on each factor of the purchase decision on Coffee Break Unesa. The conclusion from this study found that the factors of consumer behavior making purchasing decisions are based on internal and external factors influencing the buying activity at Coffee Break Unesa.
其他摘要：This research is motivated by the phenomenon of young people with an attached coffee shop . This research is intended to find out and analyze consumer behavior factors in making purchasing decisions at Coffee Break State University of Surabaya (Unesa). This study uses qualitative research that takes the phenomenology case that occurs among young people, namely students. This study uses triangulation methods and informants from the study amounted to 5 people using purposive sampling. From the results of the study found that each informant has a different opinion and basis on each factor of the purchase decision on Coffee Break Unesa. The conclusion from this study found that the factors of consumer behavior making purchasing decisions are based on internal and external factors influencing the buying activity at Coffee Break Unesa
关键词：External Variables FAR FDI FDR Impor Kausalitas Granger Management decision making NPF PDB Pembelian Impuls RR Stimulus Toko Strategi Pemasaran TAM Utang Luar Negeri VECM counterfeit products escalation of industry commitment hedonic motivation self-esteem utilitarian motivation Bahasa Pilih bahasa English Bahasa Indonesia Beranda Tentang Kami Login Daftar Cari Terkini Arsip Informasi INDEXING-SITE Beranda > Vol 14; No 2 (2019) > Dwijayanti The Behavior Of Student Coffee Connoisseurs Ratna Dwijayanti; Sofiul Fikri Sari This research is motivated by the phenomenon of young people with an attached coffee shop . This research is intended to find out and analyze consumer behavior factors in making purchasing decisions at Coffee Break State University of Surabaya (Unesa). This study uses qualitative research that takes the phenomenology case that occurs among young people; namely students. This study uses triangulation methods and informants from the study amounted to 5 people using purposive sampling. From the results of the study found that each informant has a different opinion and basis on each factor of the purchase decision on Coffee Break Unesa. The conclusion from this study found that the factors of consumer behavior making purchasing decisions are based on internal and external factors influencing the buying activity at Coffee Break Unesa Kata Kunci onsumer Behavior; Purchasing Decisions; Coffee Shop Teks Lengkap: PDF (English) Referensi Carol Wham; P. K.-M. (2017). Influences of Caffeine Consumption. Journal of Caffein; 142-149.
