摘要：The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.
其他摘要：The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.
关键词：External Variables FAR FDI FDR Impor Kausalitas Granger Management decision making NPF PDB Pembelian Impuls RR Stimulus Toko Strategi Pemasaran TAM Utang Luar Negeri VECM counterfeit products escalation of industry commitment hedonic motivation self-esteem utilitarian motivation Bahasa Pilih bahasa English Bahasa Indonesia Beranda Tentang Kami Login Daftar Cari Terkini Arsip Informasi INDEXING-SITE Beranda > Vol 14; No 1 (2019) > pancaningrum The Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students erminati pancaningrum; YA Wardani Sari The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation. Kata Kunci hedonic motivation; utilitarian motivation; counterfeit products Teks Lengkap: PDF (English) Referensi Cheek; W.; & Easterling; C. (2008). Fashion counterfeiting: Consumer behaviour issues. Journal of Family and Consumer Sciences.
