期刊名称：Journal of Transport and Supply Chain Management
印刷版ISSN：2310-8789
电子版ISSN：1995-5235
出版年度：2009
卷号：3
期号：1
页码：96-119
DOI：10.4102/jtscm.v3i1.57
摘要：Supply chain management is under pressure as many organisations use it as a means of producing cash through cost-efficiency programmes (Walters and Rainbird: 2007). This paper discusses the increasing application of a value chain network approach, one that uses network management and the assumption that “customer centricity” replaces efficiency decisions with effectiveness decisions and in doing so results in improved marketing and financial performance. This paper uses examples from a wide range of organisations and industries to illustrate the increasing application of the concept.
其他摘要：Supply chain management is under pressure as many organisations use it as a means of producing cash through cost-efficiency programmes (Walters and Rainbird: 2007). This paper discusses the increasing application of a value chain network approach, one that uses network management and the assumption that “customer centricity” replaces efficiency decisions with effectiveness decisions and in doing so results in improved marketing and financial performance. This paper uses examples from a wide range of organisations and industries to illustrate the increasing application of the concept.
