其他摘要:Despite the fact that corporate social responsibility (CSR) can provide clear multiple benefits for a company when it is launched, there is still confusion about the way it should be approached, which is due to the fact that it is still viewed from a philanthropic point of view and not a strategic one. The present article is the result of research based on the analysis of six dimensions which have been extracted from the theoretical review and have been used by different authors and entities. A sample of 16 manufacturing micro-entrepreneurs from the Boyacá region is reviewed and a statistical analysis is made that accounts for the implementation of social responsibility programs, concluding that the progress of companies in this area is still very incipient. Finally, a prospective vision is formulated that leads the sector to implement actions that improve its current situation.
关键词:Responsabilidad social empresarial;grupos de interés;microempresas;manufactura;visión prospectiva