摘要：Este trabalho examina o design de notícias d’O Estado de S. Paulo e tem como objetivo central a investigação dos aspectos sensíveis e corpóreos de seus modos de presença, os quais se ampliam e reconfiguram sob a influência da digitalização nas comunicações, da conectividade e da convergência tecnológica. A reflexão proposta tem como base as materialidades e se apoia em autores como Hans Ulrich Gumbrecht, Marshall McLuhan e Vilém Flusser. A partir desses fundamentos teóricos, buscaram-se as manifestações expressivas do Zeitgeist contemporâneo no design do jornal O Estado de S. Paulo. A apreciação dessas formas enfatiza a acoplagem entre experiência estética e comunicação. This work examines news design in contemporary newspaper and has as its main purpose the investiga on of sensitive and tangible aspects of its ways of presence, which are expanded and reconfigured under the influence of digitiza on of communications, connectivity and technological convergence. The proposed reflection is based on the materiality and relies on authors such as Hans Ulrich Gumbrecht, Marshall McLuhan and Vilém Flusser. From these theoretical foundations, the expressive manifestations of the contemporary Zeitgeist were sought in the design of the journal O Estado de S. Paulo. The appraisal of these forms emphasizes the coupling between aesthetic experience and communication.
其他摘要：This work examines news design in contemporary newspaper and has as its main purpose the investiga on of sensitive and tangible aspects of its ways of presence, which are expanded and reconfigured under the influence of digitiza on of communications, connectivity and technological convergence. The proposed reflection is based on the materiality and relies on authors such as Hans Ulrich Gumbrecht, Marshall McLuhan and Vilém Flusser. From these theoretical foundations, the expressive manifestations of the contemporary Zeitgeist were sought in the design of the journal O Estado de S. Paulo. The appraisal of these forms emphasizes the coupling between aesthetic experience and communication.
