期刊名称：Anagramas Rumbos y Sentidos de la Comunicación
印刷版ISSN：1692-2522
电子版ISSN：2248-4086
出版年度：2008
卷号：6
期号：12
页码：105-125
摘要：This study focuses on the use of strategic, participatory communication to build multi-sector partnerships. A multidisciplinary literature informs the dimensions of partnership formation and development. A case study from Colombia describes the role of strategic, participatory communication in facilitating multi-sector partnerships. Results indicate that partnerships require a clear expression of collective commitment; avoidance of dominance by partners; agreement on shared goals and key messages; and a transparent, inclusive and protracted dialogic process to achieve synergy.
其他摘要：This study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergy
